For American Kennel Club (AKC), wanted to honor its rich history while appealing to a younger audience. Crafted a creative strategy that seamlessly blended a clean, modern aesthetic with vintage elements, nodding to the organization's 130+ year legacy. Designed a comprehensive package of materials, including a website, brochure, and membership kit, all with a fresh and contemporary approach. By bridging the past and the present, we set out to create a new tradition for the AKC - one that resonates with pet lovers of all ages.