In rebranding Merritt, a distinguished 50-year-old family-owned millwork leader, the focus was on brand development, identity design, website overhaul, video production, and motion graphics. By adopting an innovative ‘going against the grain’ approach, Merritt was repositioned as a forward-thinking leader in the industry. This strategic transformation not only rejuvenated the brand but also opened new doors and secured significant business wins, setting the stage for continued success and growth.